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  • IMR - Infomatics Marketing & Research

    The Voice for your brand

    Brings together a highly experienced and knowledgeable team who possess over 10 years experience in their various professions and fields.

  • Mastering Product Sampling and Engagement

    Captivating Consumers

    Discover the art of product sampling and consumer engagement, essential tools for generating interest, driving sales, and fostering brand loyalty among your target audience. Learn how to craft captivating experiences that turn potential customers into devoted fans.

  • Powerful Marketing Solutions

    Targeted Success

    We understand that every brand is unique, and we work closely with you to develop a customized strategy that aligns with your goals and objectives.

  • Maximize Your Brand's Reach

    Speak Loudly!

    Our marketing solutions focus on maximizing your brand's reach and helping you connect with your ideal audience in a meaningful way.

  • Speak to the Right Audience

    Boost Your ROI

     Our team of experts will work with you to develop a comprehensive marketing strategy that leverages the latest tactics and technology to help your brand make a lasting impression.

  • Unlocking New Market Opportunities

    Untapped Potential

    Explore untapped market segments and unlock new growth opportunities for your business. Discover strategies and insights to effectively reach and engage with previously unexplored customer segments, expanding your market reach and driving sustainable success.

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Years Experience
About

Data-Driven Insights: Empowering Growth

Infomatics Marketing & Research (IMR) brings together a highly experienced and knowledgeable team who possess over 10 years experience in their various professions and fields. We work with customers to deliver value in a data driven journey map that provides bespoke solutions to each business.
We offer solutions to Corporate organizations, SMEs, Not for Profit and also business start ups. Whichever level your business is, we have the capacity to meet your needs and contribute towards meeting your strategic goals and growth needs.

About Us
What We Offer

Enhance Your Brand's Value

BELOW THE LINE MARKETING (BTL)

Experiential tactics, activations, merchandising, direct sales, mobile campaigns, and branding logistics.

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Research

Surveys and analysis for customers, markets, businesses, product innovations, and competitor insights.

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Retail Audit / Survey

Innovative mobile solution for rapid, real-time data collection and analysis.

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RTM Distributors

RTM means Route To Market. Streamlining product distribution to target niche markets and optimize sales channels.

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Digital Marketing

IMR specializes in impactful social media campaigns and utilizing user-generated content for data-driven marketing decisions.

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Branding

Branding is vital for businesses, shaping their unique identity and image through visuals, messaging, and tone.

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Trusted By These Mega Brands
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KTN
KTN-Home
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The-Standard
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Our Work

Some of our Clients

VisionFund Kenya contracted IMR Ltd to undertake BTL – Marketing activations in West Pokot-Kapenguria segments (Kibichibich, Ortum, Chepareria & Makutano) IMR Ltd also carried Market/ Customer Survey for VisionFund Kenya

Project: To cary Marketing and Market Awareness Survey in West Pokot.

Project Objectives:IMR Ltd has been tasked to develop a BTL Campaign and to carry Audience Survey in key centers and target consumer touch points across Nairobi and the Central segments. Also to enhance the conversion of the viewers to KTN News Channel.

Project : KTN News Audience Survey

IMR responsibilities: Create an effective BTL activities that enhance customers rewarding, acquisition of new readers and also maintaining the current customers. Develop mechanics that relates with the theme of holiday attractive to the target market.

Project The Standard Newspaper Activations.

Project Objectives: Leagoo contracted IMR to run 2 months campaign. Basically the project was an in-store Activation. Deliverables in the line of awareness, product talk, visibility, customers rewarding and sales within the selected outlets in Nairobi and online marketing

Project: Instore-Activation
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