Our Portfolio
BTL
VisionFund Kenya Ltd
Client: VisionFund Kenya Ltd. Project: To cary Marketing and Market Awareness Survey in West Pokot. VisionFund Kenya contracted IMR Ltd to undertake BTL – Marketing activations in West Pokot-Kapenguria segments (Kibichibich, Ortum, Chepareria & Makutano) IMR Ltd also carried Market/ Customer Survey for VisionFund Kenya
RESEARCH
Standard Group Media
Client: Standard Group Media Project : KTN News Audience Survey Project Objectives:IMR Ltd has been tasked to develop a BTL Campaign and to carry Audience Survey in key centers and target consumer touch points across Nairobi and the Central segments. Also to enhance the conversion of the viewers to KTN News Channel. Target Audience on the […]
BTL
Standard Group Newspaper
Client: Standard Group Media Project The Standard Newspaper Activations. IMR responsibilities: Create an effective BTL activities that enhance customers rewarding, acquisition of new readers and also maintaining the current customers. Develop mechanics that relates with the theme of holiday attractive to the target market. Develop a comprehensive plan to increase market penetration and increasing visibility within the […]
RTM Distribution
AFD Food Co. LTD
Client: AFD Food Co. Ltd Project: Snacks Distribution & Seeding RTM is well advanced with the Kenyan Mass Market knowledge and experience. Nairobi is the anchor market and other counties. Generally, we have connections in all the counties man-power and market knowledge. We also have distribution branches in selected segments and counties.
RESEARCH
Plan International
Client: Plan International. Project: Midterm evaluation of the Young Health Program (YHP) commissioned by Plan International – Kenya Project Objectives: The overall objective of the YHP five-year programme was to contribute to improved health and gender equality of girls and boys between 10-24 years of age in Kibera, Nairobi. The Evaluation made use of qualitative and quantitative methodologies […]
BTL
Leagoo Smart Phone
Client: Leagoo Smart Phone Project: Instore-Activation Project Objectives: Leagoo contracted IMR to run 2 months campaign. Basically the project was an in-store Activation. Deliverables in the line of awareness, product talk, visibility, customers rewarding and sales within the selected outlets in Nairobi and online marketing
RESEARCH
Heritage Insurance
Heritage Insurance Client: Heritage Insurance Project: SME’s Demand Research Project Objetives:Heritage Insurance Company (HIK) commissioned Infomatics Marketing and Research (IMR) to undertake a Demand Research with the overall objective of determining viability of a medical insurance product targeted for individual and Small and Medium Enterprises (SMEs) market. The survey made use of qualitative and quantitative methodologies […]
RESEARCH
BBC Media Action
Client: BBC Media Action Project: Endline Assesment of the KMC (Kangaroo Mother Care) Project Objectives:BBC Media Action commissioned IMR to carry out an Endline Assessment in order to assess the impact of the KMC (Kangaroo Mother Care) project in Bungoma County and draw lessons learned for future programming internally and other counties. The results of the assessment […]
BTL
Wananchi Group (Zuku)
Client: Wananchi Group (Zuku) Project : Door To Door Retail Activation and Tele-Sales Management Project Objectives:WGKL commissioned IMR to carry out a Retail Campaign in order to enhance WGKL (ZUKU) products penetration in the Market and managing the Zuku Tele-Sales Team Target Audience on the following; Salons/Berber shops Hospitals Institutions Churches Retailers HORECA Bars/Clubs Domestics/individuals/mass Companies/SME’s[…]
BTL
ChiroWa Online
Client: ChiroWa Online Ltd Project: Door To Door Activations Project Objectives: ChiroWa online LTD is a company that Creates online offices and shops, does Online advertising and Offers Drop and Global shipping. Online Shop: Online Advertising Shipping IMR was tasked by ChiroWa to handle Door to door activations to enhance product penetration in the selected markets, awareness, […]
RESEARCH
Plant International
Client: Plant International. Project: Midterm evaluation of the Young Health Program (YHP) commissioned by Plan International – Kenya Project Objectives: The overall objective of the YHP five-year programme was to contribute to improved health and gender equality of girls and boys between 10-24 years of age in Kibera, Nairobi. The Evaluation made use of qualitative and quantitative methodologies […]
BTL
Leagoo Smart Phone
Client: Leagoo Smart Phone Project: Instore-Activation Project Objectives: Leagoo contracted IMR to run 2 months campaign. Basically the project was an in-store Activation. Deliverables in the line of awareness, product talk, visibility, customers rewarding and sales within the selected outlets in Nairobi and online marketing
