Standard Group Media

Project Objectives:IMR Ltd has been tasked to develop a BTL Campaign and to carry Audience Survey in key centers and target consumer touch points across Nairobi and the Central segments. Also to enhance the conversion of the viewers to KTN News Channel.

Target Audience on the following;

• Outlet Owners
• Salons/Berber shops
• Hospitals
• Institutions
• Managers/Supervisors
• Churches
• Wholesalers/Retailers
• Audience in the outlets
• HORECA
• Bars/Clubs
• Domestics/individuals/mass
        

Scope:

• Nairobi Regions:Nairobi South, Nairobi North, Nairobi East and Nairobi West and
• Outskirts Nairobi Central Region:Nyahururu, Nyeri, Embu, Murang’a, Nakuru, Kajiado, Laikipia, Kiambu and Kirinyaga