VisionFund Kenya contracted IMR Ltd to undertake BTL – Marketing activations in West Pokot-Kapenguria segments (Kibichibich, Ortum, Chepareria & Makutano) IMR Ltd also carried Market/ Customer Survey for VisionFund Kenya
Key Objectives for the BTL-Marketing Activations;
i.Top of Mind: Enhance brand visibility through POS and branded materials.
ii.Increase awareness: Enhance brand awareness for each and every market visited/ TA engaged
iii.Rewarding: Reward early adopters by use of give a ways
iv.Market feedback: Competitors analysis
v.Road drive: Support/ assist the roadshow campaign during the activations
vi.Data prospective: Collection of data for the prospective customers across the markets
Key Objectives for the Research-Marketing Survey;
I.To establish awareness of the VisionFund and its Competitors
II.To assess the potential market uptake of VisionFund Services
III. Profile the market to discern prospective target opportunities
