Our Services

What We Offer

Enhance Your Brand's Value

We offer solutions to  organizations, SMEs, Not for Profit, and also business start-ups. Whichever level your business is, we can meet your needs and contribute towards meeting your strategic goals and growth needs.

We get to know your challenges/problems, we analyze them by adopting the 4 key steps

  • Define the problems
  • Generate alternative solutions
  • Evaluate and select an alternative
  • Implement and follow up and the solution

We adopt consistency in reaching out & taking your products/services to the target market.
We vocalize your products/ services to the end-users and maximize Top-of Mind Awareness, conversions, and uptake. Our ultimate goal is to drive sales.
We are here to vocalize your brand…to the right target market through our four-step technique

Assessment – Strategy – Design – Implementation

BELOW THE LINE MARKETING (BTL)

Experiential tactics, activations, merchandising, direct sales, mobile campaigns, and branding logistics.

Research

Surveys and analysis for customers, markets, businesses, product innovations, and competitor insights.

Retail Audit / Survey

Innovative mobile solution for rapid, real-time data collection and analysis.

RTM Distributors

RTM means Route To Market. Streamlining product distribution to target niche markets and optimize sales channels.

Digital Marketing

IMR specializes in impactful social media campaigns and utilizing user-generated content for data-driven marketing decisions.

Branding

Branding is vital for businesses, shaping their unique identity and image through visuals, messaging, and tone.

BELOW THE LINE MARKETING (BTL)

  1. Experiential Marketing
  2. BTL Activations
  3. Mobile Activations / Road Shows
  4. Merchandising / Foot Soldiers / Seeding
  5. Direct Sales
  6. Branding

Research

  1. Customer Surveys
  2. Market Surveys
  3. Business and Marketing Intelligence Analytics
  4. New Product and Innovation Survey
  5. Competitor Analysis
 
We deploy Research Tools on Market Awareness campaigns with the following objectives;
  • To establish awareness of a product/ service and its Competitors
  • To assess the potential market uptake of the product/service
  • Profile the market to discern prospective target opportunities

Retail Audit / Survey

  1. Building a retail outlet universe, outlet mapping within targeted sales zones, market intelligence about your brand and competitor activities
  2. Retail execution effectiveness and compliance – Is the brand signage correctly displayed, Is the brand/product display visible, e.t.c
  3. Sales and orders generation
  4. A cloud-based, complete mobile enterprise application solution designed to monitor field team activities, sending reports and updated data from the points of execution in real time to maximize your teams productivity from the outlets
  5. Through the detailed dashboards and reports we provide our clients with actionable data and help them in solving business problems and giving deep insights into field force activities
  6. The data is accessed at real time from the office and you can monitor their location since the data is GPS tagged.
  7. The platform ensures your merchandising operations and retail campaigns are implemented in a consistent and successful way

Route to Market & Distribution

The RTM Objectives are:

  • Accessing products to the right niche market
  • Taking into consideration the components of Route To Market (Logistics – Distribution – Marketing)
    Analyzing the chain of distribution – Wholesalers, Retailers, Dukas, and Kiosks. This aspect focuses on general trade.

    Salesforce Principles (We have an on-ground team that enhances (QDVPP);
  • Quality
  • Distribution
  • Visibility
  • Pricing
  • Promotion and Product Sampling

DIGITAL MARKETING

We carry out online marketing practice through digital channels to spread client’s message about their products or services. Some of the ways we deploy this is through paid ads, social media, emails, blogging or even SEO. What does an online marketer do? 

We deploy the following methods and techniques

  • Email
  • Social media
  • Display advertising
  • Search engine optimization (SEO)
  • Google AdWords and more.

We look into the objective of marketing which is to reach potential customers through the channels where they spend their time reading, searching, shopping and socializing online

It includes several branches such as

    • Social media marketing (SMM)
    • Search engine optimization (SEO)
    • Pay-per-click advertising (PPC) and
    • Search engine marketing (SEM).

Branding