Research – Case StudyKTN
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Project Overview
Project : KTN News Audience Survey
IMR Ltd has been tasked to develop a BTL Campaign and to carry Audience Survey in key centers and target consumer touch points across Nairobi and the Central segments. Also to enhance the conversion of the viewers to KTN News Channel.
Project Objectives
- IMR Ltd has been tasked to develop a BTL Campaign
- Carry Audience Survey in key centers and target consumer touch points across Nairobi and the Central segments
- Enhance the conversion of the viewers to KTN News Channel
Target Audience
- Outlet Owners
- Salons/Berber shops
- Hospitals
- Institutions
- Managers/Supervisors
- Churches
- Wholesalers/Retailers
- Audience in the outlets
- HORECA
- Bars/Clubs
- Domestics/individuals/mass
Scope
Nairobi Regions
- Nairobi South
- Nairobi North
- Nairobi East
- Nairobi West
Outskirts Nairobi Central Region
- Nyahururu
- Nyeri
- Embu
- Murang’a
- Nakuru
- Kajiado
- Laikipia
- Kiambu
- Kirinyaga
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