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VisionFund Kenya Ltd
Research – Case Study

VisionFund Kenya Ltd

BTL – Marketing activations in West Pokot-Kapenguria segments (Kibichibich, Ortum, Chepareria & Makutano). IMR Ltd also carried Market/ Customer Survey for VisionFund Kenya.

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KTN Tv
Research – Case Study

KTN Tv

IMR Ltd has been tasked to develop a BTL Campaign and to carry Audience Survey in key centers and target consumer touch points across Nairobi and the Central segments. Also to enhance the conversion of the viewers to KTN News Channel.

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Standard Group Newspaper
BTL – Case Study

Standard Group Newspaper

Create an effective BTL activities that enhance customers rewarding, acquisition of new readers and also maintaining the current customers.

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RTM
RTM Distribution – Case Study

RTM

RTM is well advanced with the Kenyan Mass Market knowledge and experience. Nairobi is the anchor market and other counties. Generally, we have connections in all the counties man-power and market knowledge. We also have distribution branches in selected segments and counties.

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Leagoo Smart Phone
BTL – Case Study

Leagoo Smart Phone

Leagoo contracted IMR to run 2 months campaign. Basically the project was an in-store Activation. Deliverables in the line of awareness, product talk, visibility, customers rewarding and sales within the selected outlets in Nairobi and online marketing.

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Wananchi Group (Zuku)
BTL – Case Study

Wananchi Group (Zuku)

WGKL commissioned IMR to carry out a Retail Campaign in order to enhance WGKL (ZUKU) products penetration in the Market and managing the Zuku Tele-Sales Team.

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ChiroWa Online Ltd
BTL – Case Study

ChiroWa Online Ltd

ChiroWa online LTD is a company that Creates online offices and shops, does Online advertising and Offers Drop and Global shipping. IMR was tasked by ChiroWa to handle Door to door activations to enhance product penetration in the selected markets, awareness, visibility and conversions.

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Sika
Research – Case Study

Sika

Coming up with the event idea and roll-out plan with a Fun Theme and making it memorable. IMR Ltd taking control of the Event Management end to end.

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Furniture Palace
Research – Case Study

Furniture Palace

Nairobi & Mombasa Region Major roads and Malls Environs – Furniture Palace Kenya contracted IMR Ltd to undertake BTL – Flyers Distribution Marketing activations in Malls and Major roads as from 4th – 6th Feb 2026.

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Kenafric
RTM Distribution – Case Study

Kenafric

Route to Market distribution and brand seeding for Kenafric products. Ensuring products reach the right consumers efficiently.

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Pepsi
BTL – Case Study

Pepsi

Nairobi Region & Greater Nairobi – Uplifting stocks from distributors to the retailers, POSMs placement targeted outlets, fridge merchandising and customer engagement

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Skyworth
BTL – Case Study

Skyworth

Skyworth Merchandising in 37 Naivas branches across the country e.g. Nairobi, Central, MT, Eastern, Mombasa, North Rift, South Rift and Nyanza.

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BBC Media Action
Research – Case Study

BBC Media Action

IMR conducted an end-line assessment for BBC Media Action's Kangaroo Mother Care (KMC) project in Bungoma, providing critical insights for future health programming.

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Plan International
Research – Case Study

Plan International

Midterm evaluation of the Young Health Program (YHP) in Kibera, Nairobi, commissioned by Plan International to improve health and gender equality.

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Vogue
BTL – Case Study

Vogue

IMR executed a BTL campaign to drive market brand awareness for Vogue beauty products and services through direct consumer engagement, product education, and field visibility.

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