Standard Group Newspaper

Project The Standard Newspaper Activations.

IMR responsibilities:

Create an effective BTL activities that enhance customers rewarding, acquisition of new readers and also maintaining the current customers.
Develop mechanics that relates with the theme of holiday attractive to the target market.
Develop a comprehensive plan to increase market penetration and increasing visibility within the target markets.
Create an end to end outdoor storming and merchandising plan, including a deployment plan for POP materials.

Project Objectives:

Recruit new readers and retain current readers.
Disrupt normal day to day activities of the day by engaging consumers in something different, memorable and exciting.
Create awareness and communicate the attributes of the new look standard and celebrating 100yrs.
Increase circulation through gift with purchase.
Rewarding loyal customers with merchandise

Target Audience on the following;

Motorists
PSV commuters
Institutions
SME’s
HORECA
Domestics/individuals/mass

Scope:

Nairobi Regions:Nairobi South, Nairobi North, Nairobi East and Nairobi West