Standard
Group Newspaper

IMR Responsibilities

• Create an effective BTL activities that enhance customers rewarding, acquisition of new readers and also maintaining the current customers.
• Develop mechanics that relates with the theme of holiday attractive to the target market.
• Develop a comprehensive plan to increase market penetration and increasing visibility within the target markets.
• Create an end to end outdoor storming and merchandising plan, including a deployment plan for POP materials.

Project Objectives

• Recruit new readers and retain current readers.
• Disrupt normal day to day activities of the day by engaging consumers in something different, memorable and exciting.
• Create awareness and communicate the attributes of the new look standard and celebrating 100yrs.
• Increase circulation through gift with purchase.
• Rewarding loyal customers with merchandise

Target Audience

• Motorists
• PSV commuters
• Institutions
• SME’s
• HORECA
• Domestics/individuals/mass

Scope