Research – Case StudyVisionFund
VisionFund
Kenya Ltd
Project Overview
Project: To Carry Marketing and Market Awareness Survey in West Pokot
BTL – Marketing activations in West Pokot-Kapenguria segments (Kibichibich, Ortum, Chepareria & Makutano). IMR Ltd also carried Market/ Customer Survey for VisionFund Kenya.
Key Objectives for the BTL-Marketing Activations
- Top of Mind: Enhance brand visibility through POS and branded materials.
- Increase awareness: Enhance brand awareness for each and every market visited/ TA engaged
- Rewarding: Reward early adopters by use of give a ways
- Market feedback: Competitors analysis
- Road drive: Support/ assist the roadshow campaign during the activations
- Data prospective: Collection of data for the prospective customers across the markets
Key Objectives for the Research-Marketing Survey
- To establish awareness of the VisionFund and its Competitors
- To assess the potential market uptake of VisionFund Services
- Profile the market to discern prospective target opportunities
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