Case
Studies
Our Portfolio
KTN Tv
IMR Ltd has been tasked to develop a BTL Campaign and to carry Audience Survey in key centers and target consumer touch points across Nairobi and the Central segments. Also to enhance the conversion of the viewers to KTN News Channel.
Standard Group Newspaper
Create an effective BTL activities that enhance customers rewarding, acquisition of new readers and also maintaining the current customers.
RTM
RTM is well advanced with the Kenyan Mass Market knowledge and experience. Nairobi is the anchor market and other counties. Generally, we have connections in all the counties man-power and market knowledge. We also have distribution branches in selected segments and counties.
Furniture Palace
Nairobi & Mombasa Region Major roads and Malls Environs – Furniture Palace Kenya contracted IMR Ltd to undertake BTL – Flyers Distribution Marketing activations in Malls and Major roads as from 4th – 6th Feb 2026.
Kenafric
Route to Market distribution and brand seeding for Kenafric products. Ensuring products reach the right consumers efficiently.
Pepsi
Nairobi Region & Greater Nairobi – Uplifting stocks from distributors to the retailers, POSMs placement targeted outlets, fridge merchandising and customer engagement
Skyworth
Skyworth Merchandising in 37 Naivas branches across the country e.g. Nairobi, Central, MT, Eastern, Mombasa, North Rift, South Rift and Nyanza.
BBC Media Action
IMR conducted an end-line assessment for BBC Media Action's Kangaroo Mother Care (KMC) project in Bungoma, providing critical insights for future health programming.
Plan International
Midterm evaluation of the Young Health Program (YHP) in Kibera, Nairobi, commissioned by Plan International to improve health and gender equality.