Branding Agency Nairobi | IMR - Infomatics Marketing & Research
The
Voice for your brand
Brings together a highly experienced and knowledgeable team who possess over 10 years experience in their various professions and fields.
Captivating
Consumers
Discover the art of product sampling and consumer engagement, essential tools for generating interest and driving sales.
Targeted
Success
We understand that every brand is unique, and we work closely with you to develop a customized strategy that aligns with your goals.
Speak
Loudly!
Our marketing solutions focus on maximizing your brand's reach and helping you connect with your ideal audience.
Boost
Your ROI
Our team of experts will work with you to develop a comprehensive marketing strategy that leverages the latest tactics.
Untapped
Potential
Explore untapped market segments and unlock new growth opportunities for your business through deep strategic insights.
Data-Driven Insights: Empowering Growth
Infomatics Marketing & Research (IMR) brings together a highly experienced and knowledgeable team who possess over 10 years experience in their various professions and fields.
We work with customers to deliver value in a data driven journey map that provides bespoke solutions to each business.
In Marketing & Research
STRATEGIC INSIGHTS
Market trends, consumer behavior, and planning signals that guide action.
DIGITAL MARKETING
Targeted campaigns designed to amplify awareness and audience response.
MARKET RESEARCH
Evidence gathering that supports product, brand, and channel decisions.
BRAND STRATEGY
Positioning, messaging, and activation alignment built for measurable growth.
Our Expertise
BELOW THE LINE MARKETING (BTL)
Experiential tactics, activations, merchandising, direct sales, mobile campaigns, and branding logistics.
Research
Surveys and analysis for customers, markets, businesses, product innovations, and competitor insights.
Retail Audit / Survey
Innovative mobile solution for rapid, real-time data collection and analysis.
RTM Distributors
Route To Market. Streamlining product distribution to target niche markets and optimize sales channels.
Digital Marketing
IMR specializes in impactful social media campaigns and utilizing user-generated content for data-driven marketing decisions.
Branding
Branding is vital for businesses, shaping their unique identity and image through visuals, messaging, and tone.
Featured Projects
VisionFund Kenya Ltd
BTL – Marketing activations in West Pokot-Kapenguria segments (Kibichibich, Ortum, Chepareria & Makutano). IMR Ltd also carried Market/ Customer Survey for VisionFund Kenya.
KTN Tv
IMR Ltd has been tasked to develop a BTL Campaign and to carry Audience Survey in key centers and target consumer touch points across Nairobi and the Central segments. Also to enhance the conversion of the viewers to KTN News Channel.
Standard Group Newspaper
Create an effective BTL activities that enhance customers rewarding, acquisition of new readers and also maintaining the current customers.
RTM
RTM is well advanced with the Kenyan Mass Market knowledge and experience. Nairobi is the anchor market and other counties. Generally, we have connections in all the counties man-power and market knowledge. We also have distribution branches in selected segments and counties.
Leagoo Smart Phone
Leagoo contracted IMR to run 2 months campaign. Basically the project was an in-store Activation. Deliverables in the line of awareness, product talk, visibility, customers rewarding and sales within the selected outlets in Nairobi and online marketing.
Wananchi Group (Zuku)
WGKL commissioned IMR to carry out a Retail Campaign in order to enhance WGKL (ZUKU) products penetration in the Market and managing the Zuku Tele-Sales Team.